Beck’s Bakery came to us for a complete branding package with a unique challenge of creating identities for the bakery and the separate grain mill operation.

For the bakery our client gave us the wonderfully visual inspiration of  ”June Cleaver with a tattoo.” The whimsical, retro Kewl Script from Sudtipos was the answer.

We were able to create an equally well-defined identity for the mill operation that would stand on its own while also being used as a sub brand for the bakery products created with the milled grain.