When you have to design a project but you don’t have text yet, “greeking” is a method of filling in space where the written content will go. It can be accomplished by simply sketching horizontal lines with a pencil, or, with the advent of design software, by dropping Latin paragraphs into text boxes. Designers call this placeholder text Lorem Ipsum, because these are the first two words of the most commonly used greeking text.

Greeked pencil layout

Greeked pencil layout by Dixi Gail Hall

The idea of greeking is to not distract decision makers with questions of text messaging that will be provided later (and can be haggled over in someone else’s office). Rough layouts can also help copywriters get some idea of how much text would be appropriate.

You can generate Lorem Ipsum text online, or perhaps more colorful language would suit your project.