Ridge Top Beef Products is a premium line of beef jerky made from 100% grassfed beef by a family-owned ranch with a long history of raising grassfed cattle long before it was popular. They needed an identity to establish the high quality and traditional values that went into making their products.

Part of that branding was a tagline that went beyond identifying them with the sustainable, grassfed beef industry. We took the phrase “Grassfed Beef” one step further with “Pasture Grazed,” evoking an image of free-range, grass-munching cows.