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  • Don’t hire a third party to post for you.
    Nobody knows your business like you do.
  • Vary your posts.
    Facebook is a great place to showcase your business. Combine a mix of content about your business (product info, trade shows, behind-the-scenes images, sales events) with other content, such as links and shares of third-party posts. Be a resource to users.
  • What seems dull to you may be of interest to followers.
    A vineyard owner may see after-harvest pruning as a mundane chore, but for others it may be interesting. Every business has compelling aspects.
  • Create regular features.
    A “sale item of the week,” or a regular event (product demonstrations, or “meet the maker”) will bring people back to see what’s new.
  • Make it pithy.
    Keep it brief.
  • Encourage comments.
    Treat your followers like friends — respond to comments regularly.
  • Follow other business pages.
    Follow pages associated with your business, and local businesses.
  • Tag other businesses — they’ll appreciate it.
    To tag other pages in your posts, type “@” and follow with the name of the page you wish to tag. Facebook will autofill the name and when you select it, it will be a link.