- Don’t hire a third party to post for you.
Nobody knows your business like you do.
- Vary your posts.
Facebook is a great place to showcase your business. Combine a mix of content about your business (product info, trade shows, behind-the-scenes images, sales events) with other content, such as links and shares of third-party posts. Be a resource to users.
- What seems dull to you may be of interest to followers.
A vineyard owner may see after-harvest pruning as a mundane chore, but for others it may be interesting. Every business has compelling aspects.
- Create regular features.
A “sale item of the week,” or a regular event (product demonstrations, or “meet the maker”) will bring people back to see what’s new.
- Make it pithy.
Keep it brief.
- Encourage comments.
Treat your followers like friends — respond to comments regularly.
- Follow other business pages.
Follow pages associated with your business, and local businesses.
- Tag other businesses — they’ll appreciate it.
To tag other pages in your posts, type “@” and follow with the name of the page you wish to tag. Facebook will autofill the name and when you select it, it will be a link.