We picked up a copy of Continental Type’s 1930 type specimen book, a lovely two-color catalog of metal type exclusively available from foundries in England, France, Spain, Germany, Holland and Italy. It features the great poster artist, Adolphe Mouron Cassande’s bold, iconic 1929 Art Deco typeface read more…
Guidelines for email signatures:
- Text only is predictable and consistent
- Avoid logos, social media image-links, photographs, etc
- Avoid HTML formatting—some recipients may only see text
- Quotations are not necessary and may look unprofessional
Ed Benguiat may be best known to the general public for his eponymous typeface, but he designed many typefaces. While working for Photo-Lettering, Inc (known as PLINC), and for ITC (International Typeface Corporation) Benguiat designed Barcelona, Bookman, Caslon No. 224, ITC Century Handtooled, ITC Edwardian Script, Souvenir, Tiffany and other popular faces. He was a teacher and a mentor. He inspired a collection of typefaces by House Industries. read more…
In 1760, the American printer, Benjamin Franklin wrote to John Baskerville and paid him a visit.
Baskerville’s reputation, and even his eponymous typeface, had been maligned by “gentlemen” who may have been jealous of Baskerville’s talent, nonconformism, and increasing success. Baskerville used excerpts from one of Franklin’s letters as an “unsolicited testimonial“ in advertisements, but typographers will appreciate how clever Franklin was in his support of Baskerville: read more…
The Rambler was a twopenny* sheet issued twice weekly in London between 1750 and 1752, each issue was a single anonymous essay. 208 periodical essays appeared, all but four written by Samuel Johnson. Dr. Johnson’s incentive in contributing Rambler essays was to pay the bills (“No man but a blockhead ever wrote except for money”) while he was at work on his great Dictionary. He was paid two guineas (1£, 1 shilling) for each essay in the paper. The Rambler did not sell well as a periodical, but the essays sold well later when reissued, revised and collected into book form. You can find it online today. read more…
Perforated window vinyl has an image/graphic that is printed directly onto perforated, adhesive vinyl material, allowing people to see outside from within. The only thing visible from outside during daylight hours is your message.
This is made possible by puncturing 50% of the vinyl with holes holes small enough for the decal to maintain a high-quality image on one side yet be see-through on the other side.
One Way See-Thru Window Film:
• See out and let light in, while advertising to the outside
• Good for indoor and outdoor use
• Business/storefront advertising and product promotion
• Branding or decoration
• Diffuse sunlight, provide shade and privacy
The ampersand has been with us perhaps since the first century CE in one form or another. It’s a conjoining of the e and t, forming the Latin et, which means “and.” You can still make out both letters in even the most abstract designs since typographers know that the ampersand is a ligature and design it as such. Because ampersands are so highly stylized, they can add verve to a workhorse typeface. read more…
A company called Web Host Agents sends businesses what appears to be an invoice for “yearly web hosting.” At a glance, it does look like an invoice, but buried within the text is “This is a solicitation…not a bill.” One can easily imagine a busy accounts payable office simply sending a check to clear the in-box. read more…