Email signatures: best practices

business email signatures best practices

Guidelines for email signatures:

  • Text only is predictable and consistent
  • Avoid logos, social media image-links, photographs, etc
  • Avoid HTML formatting—some recipients may only see text
  • Quotations are not necessary and may look unprofessional

read more…

Ed Benguiat (1927-2020)

Ed BenguiatEd Benguiat may be best known to the general public for his eponymous typeface, but he designed many typefaces. While working for Photo-Lettering, Inc (known as PLINC), and for ITC (International Typeface Corporation) Benguiat designed Barcelona, Bookman, Caslon No. 224, ITC Century Handtooled, ITC Edwardian Script, Souvenir, Tiffany and other popular faces. He was a teacher and a mentor. He inspired a collection of typefaces by House Industries. read more…

Benjamin Franklin’s waggish defense of John Baskerville’s type

In 1760, the American printer, Benjamin Franklin wrote to John Baskerville and paid him a visit.

Baskerville’s reputation, and even his eponymous typeface, had been maligned by “gentlemen” who may have been jealous of Baskerville’s talent, nonconformism, and increasing success. Baskerville used excerpts from one of Franklin’s letters as an “unsolicited testimonial“ in advertisements, but typographers will appreciate how clever Franklin was in his support of Baskerville: read more…

Lasting ephemera: Samuel Johnson’s “The Rambler”

The Rambler #25 Samuel Johnson 1750

 

The Rambler was a twopenny* sheet issued twice weekly in London between 1750 and 1752, each issue was a single anonymous essay. 208 periodical essays appeared, all but four written by Samuel Johnson. Dr. Johnson’s incentive in contributing Rambler essays was to pay the bills (“No man but a blockhead ever wrote except for money”) while he was at work on his great Dictionary. He was paid two guineas (1£, 1 shilling) for each essay in the paper. The Rambler did not sell well as a periodical, but the essays sold well later when reissued, revised and collected into book form. You can find it online today. read more…

See-through perforated window signs

perforated vinyl storefront windows

Turn windows into signage with see-through perforated window vinyl signs.

Perforated window vinyl has an image/graphic that is printed directly onto perforated, adhesive vinyl material, allowing people to see outside from within. The only thing visible from outside during daylight hours is your message. read more…

Ampersands, &c.

Goudy Oldstyle Italic ampersand

The ampersand has been with us perhaps since the first century CE in one form or another. It’s a conjoining of the e and t, forming the Latin et, which means “and.” You can still make out both letters in even the most abstract designs since typographers know that the ampersand is a ligature and design it as such. Because ampersands are so highly stylized, they can add verve to even the stodgiest of typefaces. read more…

Beware: “web hosting” billing scams

It looks like an annual web hosting bill"Web Host Agents" phony web hosting bill

A company called Web Host Agents sends businesses what appears to be an invoice for “yearly web hosting.” At a glance, it does look like an invoice, but buried within the text is “This is a solicitation…not a bill.” One can easily imagine a busy accounts payable office simply sending a check to clear the in-box. read more…

American Type Founders Specimen Book…

1923 American Type Founders specimen book

American Type Founders was born of a merger of 23 type foundries in 1892. In the early 1920s, American Type Founders had come to dominate the huge metal foundry type market in the United States. They budgeted a whopping $300,000 (millions in today’s dollars) to produce 60,00 copies of their 1923 Specimen Book. read more…