Lasting ephemera: Samuel Johnson’s “The Rambler”

Masthead, Samuel Johnson's The Rambler, 12 June 1750

 

The Rambler was a twopenny* sheet issued twice weekly in London between 1750 and 1752, each issue was a single anonymous essay. 208 periodical essays appeared, all but four written by Samuel Johnson. Dr. Johnson’s incentive was to pay the bills (“No man but a blockhead ever wrote except for money”) while he was at work on his great Dictionary. read more…

See-through perforated window signs

perforated window sign

Turn windows into signage with see-through perforated window vinyl signs.

Perforated window vinyl has an image/graphic that is printed directly onto perforated, adhesive vinyl material, allowing people to see outside from within. The only thing visible from outside during daylight hours is your message.

This is made possible by puncturing 50% of the vinyl with holes holes small enough for the decal to maintain a high-quality image on one side yet be see-through on the other side.

One Way See-Thru Window Film:
• See out and let light in, while advertising to the outside
• Good for indoor and outdoor use
• Business/storefront advertising and product promotion
• Branding or decoration
• Diffuse sunlight, provide shade and privacy

Ampersands, &c.

Goudy Oldstyle Italic ampersand

The ampersand has been with us perhaps since the first century CE in one form or another. It’s a conjoining of the e and t, forming the Latin et, which means “and.” You can still make out both letters in even the most abstract designs since typographers know that the ampersand is a ligature and design it as such. Because ampersands are so highly stylized, they can add verve to a workhorse typeface. read more…

Beware: “web hosting” billing scams

It looks like an annual web hosting bill"Web Host Agents" phony web hosting bill

A company called Web Host Agents sends businesses what appears to be an invoice for “yearly web hosting.” At a glance, it does look like an invoice, but buried within the text you’ll see “This is a solicitation…not a bill.” One can imagine a busy accounts payable office simply sending a check. read more…

American Type Founders Specimen Book…

1923 American Type Founders specimen book

American Type Founders was born of a merger of 23 type foundries in 1892. In the early 1920s, American Type Founders had come to dominate the huge metal foundry type market in the United States. They budgeted a whopping $300,000 (millions in today’s dollars) to produce 60,00 copies of their 1923 Specimen Book. read more…

Georgia: old style text figures

Georgia old style figures blend into textOld style figures blend invisibly into text.

Old style text figures (or lower case, non-lining numerals) have become popular in graphic design in recent years. read more…