American Type Founders Specimen Book…

1923 American Type Founders specimen book

American Type Founders was born of a merger of 23 type foundries in 1892. In the early 1920s, American Type Founders had come to dominate the huge metal foundry type market in the United States. They budgeted a whopping $300,000 (millions in today’s dollars) to produce 60,00 copies of their 1923 Specimen Book. read more…

Georgia: old style text figures

Georgia old style figures blend into textOld style figures blend invisibly into text.

Old style text figures (or lower case, non-lining numerals) have become popular in graphic design in recent years. read more…

Type Anatomy

Type Anatomy and odd sorts

Here is our type anatomy chart, which was inspired by a similar diagram in U&lc magazine in the early 1980s. Access a high resolution pdf here. Besides typographic parts, we’ve included some sorts that will look familiar to most people, though the names of these characters may not be in common use.

 

Favicons: tiny branding

favicons in use

A favicon (or “favorite icon”) was the 16 pixel square image that precedes the website title in browser window tabs (see illustration). Favicons are now used for tile and touch icons, read more…