Bifur: A.M. Cassandre’s great Art Deco typeface

Bifur by A. M. Cassandre

We picked up a copy of Continental Type’s 1930 type specimen book, a lovely two-color catalog of metal type exclusively  available from foundries in England, France, Spain, Germany, Holland and Italy. It features the great poster artist, Adolphe Mouron Cassande’s bold, iconic 1929 Art Deco typeface read more…

Ed Benguiat (1927-2020)

Ed Benguiat

Ed Benguiat may be best known to the general public for his eponymous typeface, but he designed many typefaces. While working for Photo-Lettering, Inc (known as PLINC), and for ITC (International Typeface Corporation) Benguiat designed Barcelona, Bookman, Caslon No. 224, ITC Century Handtooled, ITC Edwardian Script, Souvenir, Tiffany and other popular faces. He was a teacher and a mentor. He inspired a collection of typefaces by House Industries. read more…

Benjamin Franklin’s waggish defense of John Baskerville’s type

Caslon specimen sheet, detail

In 1760, the American printer, Benjamin Franklin wrote to John Baskerville and paid him a visit.

Baskerville’s reputation, and even his eponymous typeface, had been maligned by “gentlemen” who may have been jealous of Baskerville’s talent, nonconformism, and increasing success. Baskerville used excerpts from one of Franklin’s letters as an “unsolicited testimonial“ in advertisements, but typographers will appreciate how clever Franklin was in his support of Baskerville: read more…

Lasting ephemera: Samuel Johnson’s “The Rambler”

The Rambler #25 Samuel Johnson 1750

 

The Rambler was a twopenny* sheet issued twice weekly in London between 1750 and 1752, each issue was a single anonymous essay. 208 periodical essays appeared, all but four written by Samuel Johnson. Dr. Johnson’s incentive in contributing Rambler essays was to pay the bills (“No man but a blockhead ever wrote except for money”) while he was at work on his great Dictionary. He was paid two guineas (1£, 1 shilling) for each essay in the paper. The Rambler did not sell well as a periodical, but the essays sold well later when reissued, revised and collected into book form. You can find it online today. read more…

American Type Founders Specimen Book…

1923 American Type Founders specimen book

American Type Founders was born of a merger of 23 type foundries in 1892. In the early 1920s, American Type Founders had come to dominate the huge metal foundry type market in the United States. They budgeted a whopping $300,000 (millions in today’s dollars) to produce 60,00 copies of their 1923 Specimen Book. read more…

Type Anatomy

Type Anatomy and odd sorts

Here is our type anatomy chart, which was inspired by a similar diagram in U&lc magazine in the early 1980s. Access a high resolution pdf here. Besides typographic parts, we’ve included some sorts that will look familiar to most people, though the names of these characters may not be in common use.