If you’re still spending money in the various yellow pages, consider this:
- Expense: How much could you do online with what you spend on yellow pages?
- Diminishing usage: Every year, a yet larger percentage of your potential customers find phone numbers online.
- Multiple phone books: Competing books each offer only their fraction of the diminishing market.
- Lack of flexibility: Yellow pages contracts are signed for an entire year, far in advance of publication.
Online advertising offers control and flexibility. With search engine advertising, you control your message and reach. With Google Adwords you can turn up the amount you pay per click when business is slow, and lower it or turn it off when you are busy. Bing is used for a much smaller percentage of searches, but Bing Ads is another economical way to advertise online.