Here are a few rules of thumb for your business social media:
- Don’t hire a third party to post for you.
Nobody knows your business like you do.
- Vary your posts.
Combine a mix of content about your business (product info, trade shows, behind-the-scenes images, sales events) with other content, such as links and shares of third-party posts.
- What seems dull to you may be of interest to followers.
A vineyard owner may see after-harvest pruning as a mundane chore, but for others it may be interesting.
- Create regular features.
A “sale item of the week,” or a regular event (product demonstrations, or “meet the maker” mixers) will keep it fresh.
- Make it pithy.
Keep it brief.
- Encourage comments.
Treat your followers like friends — respond to comments.
- Follow other business pages.
Follow pages and share posts associated with your trade and with local businesses.
- Tag other businesses.
To tag other pages in your posts, type “@” and follow with the name of the page you wish to tag. The autofill will add the name and create a link.