With the loss of so many letterpress and small offset job printing shops in the 1970s and the explosion of inexpensive process offset printing in the late ’90s, it is considerably more expensive now to print two colors than four colors. Some designers have reacted by...
Here are a few rules of thumb for your business social media: Don’t hire a third party to post for you. Nobody knows your business like you do. Vary your posts. Combine a mix of content about your business (product info, trade shows, behind-the-scenes images,...
In print, white is a lack of color, the paper with no ink, but on a television or computer monitor, and in stage lighting, the opposite is true. Additive color on monitors is created by mixing red, green and blue light—referred to as RGB. Two additive primary colors...
