A favicon (or “favorite icon”) was the 16 pixel square image that precedes the website title in browser window tabs (see illustration). Favicons are now used for tile and touch icons, iPhones and Android/Chrome apps, so they need to be larger (WordPress likes a 512 x...
Old fashioned two and three color printing often overprinted spot colors (colors generated by a single press run) to create a third color. Both of these Hungarian matchbooks are two-color press runs of the same red and turquoise green. The print on the left makes use...
Image files should not go straight from camera to website Large image files take up space and increase load time. Fast-loading websites require small image file sizes. Free optimizers: There are free image optimizers online. We were able to reduce the image (above) to...
Raster (or bitmap) images are fixed-resolution, made of a grid of pixels. Enlarged they will be blurry and pixelated, with a jagged edge. Common raster file formats are jpg, gif, tiff, bmp and png. Vector images can be enlarged to any size with no loss of...
If you’re still spending money in the various yellow pages, consider this: Expense: How much could you do online with what you spend on yellow pages? Diminishing usage: Every year, a yet larger percentage of your potential customers find phone numbers online....
How do we turn this logo into a simple avatar? Profile images on Facebook are automatically cropped to 160 pixels square for the profile page and reduced to a 32 pixel thumbnail in comments. Most logos are not ideal in a square (and worse, a tiny thumbnail) but there...
