Guidelines for email signatures:
- Text only is dependably consistent
- Avoid attached images (logos, social media links, photographs, etc)
- Avoid HTML formatting—some recipients will see text-only
- Wise sayings and witty aphorisms may not be appreciated
The illustration shows how confusing images (logos, social media links, etc) can be. The sender believes that the message has no attachments, but the receiver sees five attachments. If there were a file attached, how would the recipient know which of the (now six) attachments is it? In addition, attachments in emails may be viewed with suspicion by spam filters and security software.
One thing that this sender did correctly was to make the contact portions of the signature live text—it can be copied and pasted. He also used a web-safe typeface (Georgia). There is simply no guarantee that the recipient will see your message in the typeface you specified, but the chances are increased with web-safe fonts.
- Don’t hire a third party to post for you.
Nobody knows your business like you do.
- Vary your posts.
Combine a mix of content about your business (product info, trade shows, behind-the-scenes images, sales events) with other content, such as links and shares of third-party posts.
- What seems dull to you may be of interest to followers.
A vineyard owner may see after-harvest pruning as a mundane chore, but for others it may be interesting.
- Create regular features.
A “sale item of the week,” or a regular event (product demonstrations, or “meet the maker” mixers) will keep it fresh.
- Make it pithy.
Keep it brief.
- Encourage comments.
Treat your followers like friends — respond to comments.
- Follow other business pages.
Follow pages and share posts associated with your trade and with local businesses.
- Tag other businesses.
To tag other pages in your posts, type “@” and follow with the name of the page you wish to tag. The autofill will add the name and create a link.
In print, white is a lack of color, but on a TV or computer monitor, the opposite is true. Additive color on monitors is created by mixing red, green and blue light—referred to as RGB. Two additive primary colors produce a secondary color: red and blue make magenta, red and green make yellow, blue and green make cyan. Where all three overlap—voilà—white. Turn the colors off and you have black. The dark type you are reading here is where the red, green and blue screen pixels are turned down/off. The white background is the result of all three colors being on.